Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as "trade promotion execution" (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations

Market Analysis and Insights: Global Trade Promotion Management Software Market
The global Trade Promotion Management Software market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Trade Promotion Management Software market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Trade Promotion Management Software market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Trade Promotion Management Software market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Trade Promotion Management Software market.

Global Trade Promotion Management Software Scope and Market Size
Trade Promotion Management Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Trade Promotion Management Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Cloud-Based
On-Premises

Segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Blueshift
McKinsey & Company
Exceedra
Anaplan
Accenture
Acumen Commercial Insights
AFS Technologies
IRI
SAP
Oracle
T-Pro Solutions
UpClear
Wipro
CPGToolBox
RI