Global In-App Advertising Market Size, Status and Forecast 2024-2031

Report ID: 953832 | Published Date: Jan 2025 | No. of Page: 99 | Base Year: 2024 | Rating: 4.3 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global In-App Advertising Market Size Growth Rate by Type: 2016 VS 2021 VS 2027
        1.2.2 Standard Banner Ads
        1.2.3 Interstitial Ads
        1.2.4 Hyper-local Targeted Ads
        1.2.5 Rich Media Ads
        1.2.6 Video Ads
        1.2.7 Native Ads
    1.3 Market by Application
        1.3.1 Global In-App Advertising Market Share by Application: 2016 VS 2021 VS 2027
        1.3.2 Messaging
        1.3.3 Online Shopping
        1.3.4 Ticketing
        1.3.5 Others
    1.4 Study Objectives
    1.5 Years Considered

2 Global Growth Trends
    2.1 Global In-App Advertising Market Perspective (2016-2027)
    2.2 In-App Advertising Growth Trends by Regions
        2.2.1 In-App Advertising Market Size by Regions: 2016 VS 2021 VS 2027
        2.2.2 In-App Advertising Historic Market Share by Regions (2016-2021)
        2.2.3 In-App Advertising Forecasted Market Size by Regions (2022-2027)
    2.3 In-App Advertising Industry Dynamic
        2.3.1 In-App Advertising Market Trends
        2.3.2 In-App Advertising Market Drivers
        2.3.3 In-App Advertising Market Challenges
        2.3.4 In-App Advertising Market Restraints

3 Competition Landscape by Key Players
    3.1 Global Top In-App Advertising Players by Revenue
        3.1.1 Global Top In-App Advertising Players by Revenue (2016-2021)
        3.1.2 Global In-App Advertising Revenue Market Share by Players (2016-2021)
    3.2 Global In-App Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    3.3 Players Covered: Ranking by In-App Advertising Revenue
    3.4 Global In-App Advertising Market Concentration Ratio
        3.4.1 Global In-App Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by In-App Advertising Revenue in 2020
    3.5 In-App Advertising Key Players Head office and Area Served
    3.6 Key Players In-App Advertising Product Solution and Service
    3.7 Date of Enter into In-App Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans

4 In-App Advertising Breakdown Data by Type
    4.1 Global In-App Advertising Historic Market Size by Type (2016-2021)
    4.2 Global In-App Advertising Forecasted Market Size by Type (2022-2027)

5 In-App Advertising Breakdown Data by Application
    5.1 Global In-App Advertising Historic Market Size by Application (2016-2021)
    5.2 Global In-App Advertising Forecasted Market Size by Application (2022-2027)

6 North America
    6.1 North America In-App Advertising Market Size (2016-2027)
    6.2 North America In-App Advertising Market Size by Type
        6.2.1 North America In-App Advertising Market Size by Type (2016-2021)
        6.2.2 North America In-App Advertising Market Size by Type (2022-2027)
        6.2.3 North America In-App Advertising Market Size by Type (2016-2027)
    6.3 North America In-App Advertising Market Size by Application
        6.3.1 North America In-App Advertising Market Size by Application (2016-2021)
        6.3.2 North America In-App Advertising Market Size by Application (2022-2027)
        6.3.3 North America In-App Advertising Market Size by Application (2016-2027)
    6.4 North America In-App Advertising Market Size by Country
        6.4.1 North America In-App Advertising Market Size by Country (2016-2021)
        6.4.2 North America In-App Advertising Market Size by Country (2022-2027)
        6.4.3 United States
        6.4.4 Canada

7 Europe
    7.1 Europe In-App Advertising Market Size (2016-2027)
    7.2 Europe In-App Advertising Market Size by Type
        7.2.1 Europe In-App Advertising Market Size by Type (2016-2021)
        7.2.2 Europe In-App Advertising Market Size by Type (2022-2027)
        7.2.3 Europe In-App Advertising Market Size by Type (2016-2027)
    7.3 Europe In-App Advertising Market Size by Application
        7.3.1 Europe In-App Advertising Market Size by Application (2016-2021)
        7.3.2 Europe In-App Advertising Market Size by Application (2022-2027)
        7.3.3 Europe In-App Advertising Market Size by Application (2016-2027)
    7.4 Europe In-App Advertising Market Size by Country
        7.4.1 Europe In-App Advertising Market Size by Country (2016-2021)
        7.4.2 Europe In-App Advertising Market Size by Country (2022-2027)
        7.4.3 Germany
        7.4.4 France
        7.4.5 U.K.
        7.4.6 Italy
        7.4.7 Russia
        7.4.8 Nordic

8 Asia-Pacific
    8.1 Asia-Pacific In-App Advertising Market Size (2016-2027)
    8.2 Asia-Pacific In-App Advertising Market Size by Type
        8.2.1 Asia-Pacific In-App Advertising Market Size by Type (2016-2021)
        8.2.2 Asia-Pacific In-App Advertising Market Size by Type (2022-2027)
        8.2.3 Asia-Pacific In-App Advertising Market Size by Type (2016-2027)
    8.3 Asia-Pacific In-App Advertising Market Size by Application
        8.3.1 Asia-Pacific In-App Advertising Market Size by Application (2016-2021)
        8.3.2 Asia-Pacific In-App Advertising Market Size by Application (2022-2027)
        8.3.3 Asia-Pacific In-App Advertising Market Size by Application (2016-2027)
    8.4 Asia-Pacific In-App Advertising Market Size by Region
        8.4.1 Asia-Pacific In-App Advertising Market Size by Region (2016-2021)
        8.4.2 Asia-Pacific In-App Advertising Market Size by Region (2022-2027)
        8.4.3 China
        8.4.4 Japan
        8.4.5 South Korea
        8.4.6 Southeast Asia
        8.4.7 India
        8.4.8 Australia

9 Latin America
    9.1 Latin America In-App Advertising Market Size (2016-2027)
    9.2 Latin America In-App Advertising Market Size by Type
        9.2.1 Latin America In-App Advertising Market Size by Type (2016-2021)
        9.2.2 Latin America In-App Advertising Market Size by Type (2022-2027)
        9.2.3 Latin America In-App Advertising Market Size by Type (2016-2027)
    9.3 Latin America In-App Advertising Market Size by Application
        9.3.1 Latin America In-App Advertising Market Size by Application (2016-2021)
        9.3.2 Latin America In-App Advertising Market Size by Application (2022-2027)
        9.3.3 Latin America In-App Advertising Market Size by Application (2016-2027)
    9.4 Latin America In-App Advertising Market Size by Country
        9.4.1 Latin America In-App Advertising Market Size by Country (2016-2021)
        9.4.2 Latin America In-App Advertising Market Size by Country (2022-2027)
        9.4.3 Mexico
        9.4.4 Brazil

10 Middle East & Africa
    10.1 Middle East & Africa In-App Advertising Market Size (2016-2027)
    10.2 Middle East & Africa In-App Advertising Market Size by Type
        10.2.1 Middle East & Africa In-App Advertising Market Size by Type (2016-2021)
        10.2.2 Middle East & Africa In-App Advertising Market Size by Type (2022-2027)
        10.2.3 Middle East & Africa In-App Advertising Market Size by Type (2016-2027)
    10.3 Middle East & Africa In-App Advertising Market Size by Application
        10.3.1 Middle East & Africa In-App Advertising Market Size by Application (2016-2021)
        10.3.2 Middle East & Africa In-App Advertising Market Size by Application (2022-2027)
        10.3.3 Middle East & Africa In-App Advertising Market Size by Application (2016-2027)
    10.4 Middle East & Africa In-App Advertising Market Size by Country
        10.4.1 Middle East & Africa In-App Advertising Market Size by Country (2016-2021)
        10.4.2 Middle East & Africa In-App Advertising Market Size by Country (2022-2027)
        10.4.3 Turkey
        10.4.4 Saudi Arabia
        10.4.5 UAE

11 Key Players Profiles
    11.1 Chartboost
        11.1.1 Chartboost Company Details
        11.1.2 Chartboost Business Overview
        11.1.3 Chartboost In-App Advertising Introduction
        11.1.4 Chartboost Revenue in In-App Advertising Business (2016-2021)
        11.1.5 Chartboost Recent Development
    11.2 Flurry
        11.2.1 Flurry Company Details
        11.2.2 Flurry Business Overview
        11.2.3 Flurry In-App Advertising Introduction
        11.2.4 Flurry Revenue in In-App Advertising Business (2016-2021)
        11.2.5 Flurry Recent Development
    11.3 Inmobi
        11.3.1 Inmobi Company Details
        11.3.2 Inmobi Business Overview
        11.3.3 Inmobi In-App Advertising Introduction
        11.3.4 Inmobi Revenue in In-App Advertising Business (2016-2021)
        11.3.5 Inmobi Recent Development
    11.4 Millennial media
        11.4.1 Millennial media Company Details
        11.4.2 Millennial media Business Overview
        11.4.3 Millennial media In-App Advertising Introduction
        11.4.4 Millennial media Revenue in In-App Advertising Business (2016-2021)
        11.4.5 Millennial media Recent Development
    11.5 Mopub
        11.5.1 Mopub Company Details
        11.5.2 Mopub Business Overview
        11.5.3 Mopub In-App Advertising Introduction
        11.5.4 Mopub Revenue in In-App Advertising Business (2016-2021)
        11.5.5 Mopub Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global In-App Advertising Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027
    Table 2. Key Players of Standard Banner Ads
    Table 3. Key Players of Interstitial Ads
    Table 4. Key Players of Hyper-local Targeted Ads
    Table 5. Key Players of Rich Media Ads
    Table 6. Key Players of Video Ads
    Table 7. Key Players of Native Ads
    Table 8. Global In-App Advertising Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027
    Table 9. Global In-App Advertising Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027
    Table 10. Global In-App Advertising Market Size by Regions (2016-2021) & (US$ Million)
    Table 11. Global In-App Advertising Market Share by Regions (2016-2021)
    Table 12. Global In-App Advertising Forecasted Market Size by Regions (2022-2027) & (US$ Million)
    Table 13. Global In-App Advertising Market Share by Regions (2022-2027)
    Table 14. In-App Advertising Market Trends
    Table 15. In-App Advertising Market Drivers
    Table 16. In-App Advertising Market Challenges
    Table 17. In-App Advertising Market Restraints
    Table 18. Global In-App Advertising Revenue by Players (2016-2021) & (US$ Million)
    Table 19. Global In-App Advertising Market Share by Players (2016-2021)
    Table 20. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in In-App Advertising as of 2020)
    Table 21. Ranking of Global Top In-App Advertising Companies by Revenue (US$ Million) in 2020
    Table 22. Global 5 Largest Players Market Share by In-App Advertising Revenue (CR5 and HHI) & (2016-2021)
    Table 23. Key Players Headquarters and Area Served
    Table 24. Key Players In-App Advertising Product Solution and Service
    Table 25. Date of Enter into In-App Advertising Market
    Table 26. Mergers & Acquisitions, Expansion Plans
    Table 27. Global In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 28. Global In-App Advertising Revenue Market Share by Type (2016-2021)
    Table 29. Global In-App Advertising Forecasted Market Size by Type (2022-2027) (US$ Million)
    Table 30. Global In-App Advertising Revenue Market Share by Type (2022-2027) & (US$ Million)
    Table 31. Global In-App Advertising Market Size Share by Application (2016-2021) & (US$ Million)
    Table 32. Global In-App Advertising Revenue Market Share by Application (2016-2021)
    Table 33. Global In-App Advertising Forecasted Market Size by Application (2022-2027) (US$ Million)
    Table 34. Global In-App Advertising Revenue Market Share by Application (2022-2027) & (US$ Million)
    Table 35. North America In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 36. North America In-App Advertising Market Size by Type (2022-2027) & (US$ Million)
    Table 37. North America In-App Advertising Market Size by Application (2016-2021) (US$ Million)
    Table 38. North America In-App Advertising Market Size by Application (2022-2027) & (US$ Million)
    Table 39. North America In-App Advertising Market Size by Country (2016-2021) & (US$ Million) 
    Table 40. North America In-App Advertising Market Size by Country (2022-2027) & (US$ Million) 
    Table 41. Europe In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 42. Europe In-App Advertising Market Size by Type (2022-2027) & (US$ Million)
    Table 43. Europe In-App Advertising Market Size by Application (2016-2021) (US$ Million)
    Table 44. Europe In-App Advertising Market Size by Application (2022-2027) & (US$ Million)
    Table 45. Europe In-App Advertising Market Size by Country (2016-2021) & (US$ Million) 
    Table 46. Europe In-App Advertising Market Size by Country (2022-2027) & (US$ Million) 
    Table 47. Asia-Pacific In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 48. Asia-Pacific In-App Advertising Market Size by Type (2022-2027) & (US$ Million)
    Table 49. Asia-Pacific In-App Advertising Market Size by Application (2016-2021) (US$ Million)
    Table 50. Asia-Pacific In-App Advertising Market Size by Application (2022-2027) & (US$ Million)
    Table 51. Asia-Pacific In-App Advertising Market Size by Region (2016-2021) & (US$ Million) 
    Table 52. Asia-Pacific In-App Advertising Market Size by Region (2022-2027) & (US$ Million) 
    Table 53. Latin America In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 54. Latin America In-App Advertising Market Size by Type (2022-2027) & (US$ Million)
    Table 55. Latin America In-App Advertising Market Size by Application (2016-2021) (US$ Million)
    Table 56. Latin America In-App Advertising Market Size by Application (2022-2027) & (US$ Million)
    Table 57. Latin America In-App Advertising Market Size by Country (2016-2021) & (US$ Million) 
    Table 58. Latin America In-App Advertising Market Size by Country (2022-2027) & (US$ Million) 
    Table 59. Middle East & Africa In-App Advertising Market Size by Type (2016-2021) (US$ Million)
    Table 60. Middle East & Africa In-App Advertising Market Size by Type (2022-2027) & (US$ Million)
    Table 61. Middle East & Africa In-App Advertising Market Size by Application (2016-2021) (US$ Million)
    Table 62. Middle East & Africa In-App Advertising Market Size by Application (2022-2027) & (US$ Million)
    Table 63. Middle East & Africa In-App Advertising Market Size by Country (2016-2021) & (US$ Million) 
    Table 64. Middle East & Africa In-App Advertising Market Size by Country (2022-2027) & (US$ Million) 
    Table 65. Chartboost Company Details
    Table 66. Chartboost Business Overview
    Table 67. Chartboost In-App Advertising Product
    Table 68. Chartboost Revenue in In-App Advertising Business (2016-2021) & (US$ Million)
    Table 69. Chartboost Recent Development
    Table 70. Flurry Company Details
    Table 71. Flurry Business Overview
    Table 72. Flurry In-App Advertising Product
    Table 73. Flurry Revenue in In-App Advertising Business (2016-2021) & (US$ Million)
    Table 74. Flurry Recent Development
    Table 75. Inmobi Company Details
    Table 76. Inmobi Business Overview
    Table 77. Inmobi In-App Advertising Product
    Table 78. Inmobi Revenue in In-App Advertising Business (2016-2021) & (US$ Million)
    Table 79. Inmobi Recent Development
    Table 80. Millennial media Company Details
    Table 81. Millennial media Business Overview
    Table 82. Millennial media In-App Advertising Product
    Table 83. Millennial media Revenue in In-App Advertising Business (2016-2021) & (US$ Million)
    Table 84. Millennial media Recent Development
    Table 85. Mopub Company Details
    Table 86. Mopub Business Overview
    Table 87. Mopub In-App Advertising Product
    Table 88. Mopub Revenue in In-App Advertising Business (2016-2021) & (US$ Million)
    Table 89. Mopub Recent Development
    Table 90. Research Programs/Design for This Report
    Table 91. Key Data Information from Secondary Sources
    Table 92. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global In-App Advertising Market Share by Type: 2020 VS 2027
    Figure 2. Standard Banner Ads Features
    Figure 3. Interstitial Ads Features
    Figure 4. Hyper-local Targeted Ads Features
    Figure 5. Rich Media Ads Features
    Figure 6. Video Ads Features
    Figure 7. Native Ads Features
    Figure 8. Global In-App Advertising Market Share by Application: 2020 VS 2027
    Figure 9. Messaging Case Studies
    Figure 10. Online Shopping Case Studies
    Figure 11. Ticketing Case Studies
    Figure 12. Others Case Studies
    Figure 13. In-App Advertising Report Years Considered
    Figure 14. Global In-App Advertising Market Size (US$ Million), Year-over-Year: 2016-2027
    Figure 15. Global In-App Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027
    Figure 16. Global In-App Advertising Market Share by Regions: 2020 VS 2027
    Figure 17. Global In-App Advertising Market Share by Regions (2022-2027)
    Figure 18. Global In-App Advertising Market Share by Players in 2020
    Figure 19. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in In-App Advertising as of 2020
    Figure 20. The Top 10 and 5 Players Market Share by In-App Advertising Revenue in 2020
    Figure 21. Global In-App Advertising Revenue Market Share by Type (2016-2021)
    Figure 22. Global In-App Advertising Revenue Market Share by Type (2022-2027)
    Figure 23. North America In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 24. North America In-App Advertising Market Share by Type (2016-2027)
    Figure 25. North America In-App Advertising Market Share by Application (2016-2027)
    Figure 26. North America In-App Advertising Market Share by Country (2016-2027)
    Figure 27. United States In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 28. Canada In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 29. Europe In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 30. Europe In-App Advertising Market Share by Type (2016-2027)
    Figure 31. Europe In-App Advertising Market Share by Application (2016-2027)
    Figure 32. Europe In-App Advertising Market Share by Country (2016-2027)
    Figure 33. Germany In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 34. France In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 35. U.K. In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 36. Italy In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 37. Russia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 38. Nordic In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 39. Asia-Pacific In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 40. Asia-Pacific In-App Advertising Market Share by Type (2016-2027)
    Figure 41. Asia-Pacific In-App Advertising Market Share by Application (2016-2027)
    Figure 42. Asia-Pacific In-App Advertising Market Share by Region (2016-2027)
    Figure 43. China In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 44. Japan In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 45. South Korea In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 46. Southeast Asia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 47. India In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 48. Australia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 49. Latin America In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 50. Latin America In-App Advertising Market Share by Type (2016-2027)
    Figure 51. Latin America In-App Advertising Market Share by Application (2016-2027)
    Figure 52. Latin America In-App Advertising Market Share by Country (2016-2027)
    Figure 53. Mexico In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 54. Brazil In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 55. Middle East & Africa In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 56. Middle East & Africa In-App Advertising Market Share by Type (2016-2027)
    Figure 57. Middle East & Africa In-App Advertising Market Share by Application (2016-2027)
    Figure 58. Middle East & Africa In-App Advertising Market Share by Country (2016-2027)
    Figure 59. Turkey In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 60. Saudi Arabia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 61. UAE In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
    Figure 62. Chartboost Revenue Growth Rate in In-App Advertising Business (2016-2021)
    Figure 63. Flurry Revenue Growth Rate in In-App Advertising Business (2016-2021)
    Figure 64. Inmobi Revenue Growth Rate in In-App Advertising Business (2016-2021)
    Figure 65. Millennial media Revenue Growth Rate in In-App Advertising Business (2016-2021)
    Figure 66. Mopub Revenue Growth Rate in In-App Advertising Business (2016-2021)
    Figure 67. Bottom-up and Top-down Approaches for This Report
    Figure 68. Data Triangulation
    Figure 69. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Chartboost
Flurry
Inmobi
Millennial media
Mopub
Frequently Asked Questions
In-App Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
In-App Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
In-App Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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