Global Real-Time Bidding (RTB) Technology Market Research Report 2023

Report ID: 1892767 | Published Date: Jan 2025 | No. of Page: 91 | Base Year: 2024 | Rating: 4.2 | Webstory: Check our Web story
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Open
        1.2.3 Invited
    1.3 Market by Application
        1.3.1 Global Real-Time Bidding (RTB) Technology Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Media and Entertainment
        1.3.3 Games
        1.3.4 Retail and E-Commerce
        1.3.5 Travel and Luxury
        1.3.6 Mobile Apps
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Real-Time Bidding (RTB) Technology Market Perspective (2017-2028)
    2.2 Real-Time Bidding (RTB) Technology Growth Trends by Region
        2.2.1 Real-Time Bidding (RTB) Technology Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Real-Time Bidding (RTB) Technology Historic Market Size by Region (2017-2022)
        2.2.3 Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2023-2028)
    2.3 Real-Time Bidding (RTB) Technology Market Dynamics
        2.3.1 Real-Time Bidding (RTB) Technology Industry Trends
        2.3.2 Real-Time Bidding (RTB) Technology Market Drivers
        2.3.3 Real-Time Bidding (RTB) Technology Market Challenges
        2.3.4 Real-Time Bidding (RTB) Technology Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue
        3.1.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue (2017-2022)
        3.1.2 Global Real-Time Bidding (RTB) Technology Revenue Market Share by Players (2017-2022)
    3.2 Global Real-Time Bidding (RTB) Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Real-Time Bidding (RTB) Technology Revenue
    3.4 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio
        3.4.1 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Real-Time Bidding (RTB) Technology Revenue in 2021
    3.5 Real-Time Bidding (RTB) Technology Key Players Head office and Area Served
    3.6 Key Players Real-Time Bidding (RTB) Technology Product Solution and Service
    3.7 Date of Enter into Real-Time Bidding (RTB) Technology Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Real-Time Bidding (RTB) Technology Breakdown Data by Type
    4.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Type (2017-2022)
    4.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2023-2028)
5 Real-Time Bidding (RTB) Technology Breakdown Data by Application
    5.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Application (2017-2022)
    5.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Real-Time Bidding (RTB) Technology Market Size (2017-2028)
    6.2 North America Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022)
    6.3 North America Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Real-Time Bidding (RTB) Technology Market Size (2017-2028)
    7.2 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022)
    7.3 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (2017-2028)
    8.2 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022)
    8.3 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Real-Time Bidding (RTB) Technology Market Size (2017-2028)
    9.2 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022)
    9.3 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (2017-2028)
    10.2 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022)
    10.3 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google
        11.1.1 Google Company Detail
        11.1.2 Google Business Overview
        11.1.3 Google Real-Time Bidding (RTB) Technology Introduction
        11.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.1.5 Google Recent Development
    11.2 WPP plc
        11.2.1 WPP plc Company Detail
        11.2.2 WPP plc Business Overview
        11.2.3 WPP plc Real-Time Bidding (RTB) Technology Introduction
        11.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.2.5 WPP plc Recent Development
    11.3 Adobe
        11.3.1 Adobe Company Detail
        11.3.2 Adobe Business Overview
        11.3.3 Adobe Real-Time Bidding (RTB) Technology Introduction
        11.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.3.5 Adobe Recent Development
    11.4 CRITEO ADVERTISING
        11.4.1 CRITEO ADVERTISING Company Detail
        11.4.2 CRITEO ADVERTISING Business Overview
        11.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Introduction
        11.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.4.5 CRITEO ADVERTISING Recent Development
    11.5 Facebook
        11.5.1 Facebook Company Detail
        11.5.2 Facebook Business Overview
        11.5.3 Facebook Real-Time Bidding (RTB) Technology Introduction
        11.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.5.5 Facebook Recent Development
    11.6 PubMatic
        11.6.1 PubMatic Company Detail
        11.6.2 PubMatic Business Overview
        11.6.3 PubMatic Real-Time Bidding (RTB) Technology Introduction
        11.6.4 PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.6.5 PubMatic Recent Development
    11.7 Smaato
        11.7.1 Smaato Company Detail
        11.7.2 Smaato Business Overview
        11.7.3 Smaato Real-Time Bidding (RTB) Technology Introduction
        11.7.4 Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.7.5 Smaato Recent Development
    11.8 Yandex
        11.8.1 Yandex Company Detail
        11.8.2 Yandex Business Overview
        11.8.3 Yandex Real-Time Bidding (RTB) Technology Introduction
        11.8.4 Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.8.5 Yandex Recent Development
    11.9 Salesforce
        11.9.1 Salesforce Company Detail
        11.9.2 Salesforce Business Overview
        11.9.3 Salesforce Real-Time Bidding (RTB) Technology Introduction
        11.9.4 Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.9.5 Salesforce Recent Development
    11.10 Rubicon Project
        11.10.1 Rubicon Project Company Detail
        11.10.2 Rubicon Project Business Overview
        11.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Introduction
        11.10.4 Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022)
        11.10.5 Rubicon Project Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Open
    Table 3. Key Players of Invited
    Table 4. Global Real-Time Bidding (RTB) Technology Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Real-Time Bidding (RTB) Technology Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Real-Time Bidding (RTB) Technology Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Real-Time Bidding (RTB) Technology Market Share by Region (2017-2022)
    Table 8. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Real-Time Bidding (RTB) Technology Market Share by Region (2023-2028)
    Table 10. Real-Time Bidding (RTB) Technology Market Trends
    Table 11. Real-Time Bidding (RTB) Technology Market Drivers
    Table 12. Real-Time Bidding (RTB) Technology Market Challenges
    Table 13. Real-Time Bidding (RTB) Technology Market Restraints
    Table 14. Global Real-Time Bidding (RTB) Technology Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Real-Time Bidding (RTB) Technology Market Share by Players (2017-2022)
    Table 16. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2021)
    Table 17. Ranking of Global Top Real-Time Bidding (RTB) Technology Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Real-Time Bidding (RTB) Technology Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Real-Time Bidding (RTB) Technology Product Solution and Service
    Table 21. Date of Enter into Real-Time Bidding (RTB) Technology Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Real-Time Bidding (RTB) Technology Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2017-2022)
    Table 25. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2023-2028)
    Table 27. Global Real-Time Bidding (RTB) Technology Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2017-2022)
    Table 29. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2023-2028)
    Table 31. North America Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Google Company Detail
    Table 42. Google Business Overview
    Table 43. Google Real-Time Bidding (RTB) Technology Product
    Table 44. Google Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 45. Google Recent Development
    Table 46. WPP plc Company Detail
    Table 47. WPP plc Business Overview
    Table 48. WPP plc Real-Time Bidding (RTB) Technology Product
    Table 49. WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 50. WPP plc Recent Development
    Table 51. Adobe Company Detail
    Table 52. Adobe Business Overview
    Table 53. Adobe Real-Time Bidding (RTB) Technology Product
    Table 54. Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 55. Adobe Recent Development
    Table 56. CRITEO ADVERTISING Company Detail
    Table 57. CRITEO ADVERTISING Business Overview
    Table 58. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Product
    Table 59. CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 60. CRITEO ADVERTISING Recent Development
    Table 61. Facebook Company Detail
    Table 62. Facebook Business Overview
    Table 63. Facebook Real-Time Bidding (RTB) Technology Product
    Table 64. Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 65. Facebook Recent Development
    Table 66. PubMatic Company Detail
    Table 67. PubMatic Business Overview
    Table 68. PubMatic Real-Time Bidding (RTB) Technology Product
    Table 69. PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 70. PubMatic Recent Development
    Table 71. Smaato Company Detail
    Table 72. Smaato Business Overview
    Table 73. Smaato Real-Time Bidding (RTB) Technology Product
    Table 74. Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 75. Smaato Recent Development
    Table 76. Yandex Company Detail
    Table 77. Yandex Business Overview
    Table 78. Yandex Real-Time Bidding (RTB) Technology Product
    Table 79. Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 80. Yandex Recent Development
    Table 81. Salesforce Company Detail
    Table 82. Salesforce Business Overview
    Table 83. Salesforce Real-Time Bidding (RTB) Technology Product
    Table 84. Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 85. Salesforce Recent Development
    Table 86. Rubicon Project Company Detail
    Table 87. Rubicon Project Business Overview
    Table 88. Rubicon Project Real-Time Bidding (RTB) Technology Product
    Table 89. Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2017-2022) & (US$ Million)
    Table 90. Rubicon Project Recent Development
    Table 91. Research Programs/Design for This Report
    Table 92. Key Data Information from Secondary Sources
    Table 93. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Real-Time Bidding (RTB) Technology Market Share by Type: 2021 VS 2028
    Figure 2. Open Features
    Figure 3. Invited Features
    Figure 4. Global Real-Time Bidding (RTB) Technology Market Share by Application in 2021 & 2028
    Figure 5. Media and Entertainment Case Studies
    Figure 6. Games Case Studies
    Figure 7. Retail and E-Commerce Case Studies
    Figure 8. Travel and Luxury Case Studies
    Figure 9. Mobile Apps Case Studies
    Figure 10. Real-Time Bidding (RTB) Technology Report Years Considered
    Figure 11. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 12. Global Real-Time Bidding (RTB) Technology Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 13. Global Real-Time Bidding (RTB) Technology Market Share by Region: 2021 VS 2028
    Figure 14. Global Real-Time Bidding (RTB) Technology Market Share by Players in 2021
    Figure 15. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2021)
    Figure 16. The Top 10 and 5 Players Market Share by Real-Time Bidding (RTB) Technology Revenue in 2021
    Figure 17. North America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. North America Real-Time Bidding (RTB) Technology Market Share by Country (2017-2028)
    Figure 19. United States Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Canada Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Europe Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Europe Real-Time Bidding (RTB) Technology Market Share by Country (2017-2028)
    Figure 23. Germany Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. France Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. U.K. Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Italy Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Russia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Nordic Countries Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2017-2028)
    Figure 31. China Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Japan Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. South Korea Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Southeast Asia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. India Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Australia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Latin America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Latin America Real-Time Bidding (RTB) Technology Market Share by Country (2017-2028)
    Figure 39. Mexico Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Brazil Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Middle East & Africa Real-Time Bidding (RTB) Technology Market Share by Country (2017-2028)
    Figure 43. Turkey Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Saudi Arabia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Google Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 46. WPP plc Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 47. Adobe Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 48. CRITEO ADVERTISING Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 49. Facebook Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 50. PubMatic Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 51. Smaato Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 52. Yandex Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 53. Salesforce Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 54. Rubicon Project Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2017-2022)
    Figure 55. Bottom-up and Top-down Approaches for This Report
    Figure 56. Data Triangulation
    Figure 57. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Frequently Asked Questions
Real-Time Bidding (RTB) Technology report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Real-Time Bidding (RTB) Technology report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Real-Time Bidding (RTB) Technology report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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