Global In-Application Advertising Market Research Report 2023

Report ID: 1539835 | Published Date: Jan 2025 | No. of Page: 87 | Base Year: 2024 | Rating: 4.9 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global In-Application Advertising Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Interstitial Ads
        1.2.3 Mobile Video Ads
        1.2.4 Rewarded Video Ads
        1.2.5 Native Ads
        1.2.6 Others
    1.3 Market by Application
        1.3.1 Global In-Application Advertising Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Social Media
        1.3.3 Gaming
        1.3.4 E-Commerce
        1.3.5 Video & Music Streaming
        1.3.6 News
        1.3.7 Finance And Education
        1.3.8 Travel
        1.3.9 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global In-Application Advertising Market Perspective (2017-2028)
    2.2 In-Application Advertising Growth Trends by Region
        2.2.1 In-Application Advertising Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 In-Application Advertising Historic Market Size by Region (2017-2022)
        2.2.3 In-Application Advertising Forecasted Market Size by Region (2023-2028)
    2.3 In-Application Advertising Market Dynamics
        2.3.1 In-Application Advertising Industry Trends
        2.3.2 In-Application Advertising Market Drivers
        2.3.3 In-Application Advertising Market Challenges
        2.3.4 In-Application Advertising Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top In-Application Advertising Players by Revenue
        3.1.1 Global Top In-Application Advertising Players by Revenue (2017-2022)
        3.1.2 Global In-Application Advertising Revenue Market Share by Players (2017-2022)
    3.2 Global In-Application Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by In-Application Advertising Revenue
    3.4 Global In-Application Advertising Market Concentration Ratio
        3.4.1 Global In-Application Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by In-Application Advertising Revenue in 2021
    3.5 In-Application Advertising Key Players Head office and Area Served
    3.6 Key Players In-Application Advertising Product Solution and Service
    3.7 Date of Enter into In-Application Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 In-Application Advertising Breakdown Data by Type
    4.1 Global In-Application Advertising Historic Market Size by Type (2017-2022)
    4.2 Global In-Application Advertising Forecasted Market Size by Type (2023-2028)
5 In-Application Advertising Breakdown Data by Application
    5.1 Global In-Application Advertising Historic Market Size by Application (2017-2022)
    5.2 Global In-Application Advertising Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America In-Application Advertising Market Size (2017-2028)
    6.2 North America In-Application Advertising Market Size by Country (2017-2022)
    6.3 North America In-Application Advertising Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe In-Application Advertising Market Size (2017-2028)
    7.2 Europe In-Application Advertising Market Size by Country (2017-2022)
    7.3 Europe In-Application Advertising Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific In-Application Advertising Market Size (2017-2028)
    8.2 Asia-Pacific In-Application Advertising Market Size by Country (2017-2022)
    8.3 Asia-Pacific In-Application Advertising Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America In-Application Advertising Market Size (2017-2028)
    9.2 Latin America In-Application Advertising Market Size by Country (2017-2022)
    9.3 Latin America In-Application Advertising Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa In-Application Advertising Market Size (2017-2028)
    10.2 Middle East & Africa In-Application Advertising Market Size by Country (2017-2022)
    10.3 Middle East & Africa In-Application Advertising Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google AdMob (Google Inc.)
        11.1.1 Google AdMob (Google Inc.) Company Detail
        11.1.2 Google AdMob (Google Inc.) Business Overview
        11.1.3 Google AdMob (Google Inc.) In-Application Advertising Introduction
        11.1.4 Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2017-2022)
        11.1.5 Google AdMob (Google Inc.) Recent Development
    11.2 Facebook Inc.
        11.2.1 Facebook Inc. Company Detail
        11.2.2 Facebook Inc. Business Overview
        11.2.3 Facebook Inc. In-Application Advertising Introduction
        11.2.4 Facebook Inc. Revenue in In-Application Advertising Business (2017-2022)
        11.2.5 Facebook Inc. Recent Development
    11.3 Twitter Inc.
        11.3.1 Twitter Inc. Company Detail
        11.3.2 Twitter Inc. Business Overview
        11.3.3 Twitter Inc. In-Application Advertising Introduction
        11.3.4 Twitter Inc. Revenue in In-Application Advertising Business (2017-2022)
        11.3.5 Twitter Inc. Recent Development
    11.4 InMobi Pte. Ltd.
        11.4.1 InMobi Pte. Ltd. Company Detail
        11.4.2 InMobi Pte. Ltd. Business Overview
        11.4.3 InMobi Pte. Ltd. In-Application Advertising Introduction
        11.4.4 InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2017-2022)
        11.4.5 InMobi Pte. Ltd. Recent Development
    11.5 Smaato, Inc.
        11.5.1 Smaato, Inc. Company Detail
        11.5.2 Smaato, Inc. Business Overview
        11.5.3 Smaato, Inc. In-Application Advertising Introduction
        11.5.4 Smaato, Inc. Revenue in In-Application Advertising Business (2017-2022)
        11.5.5 Smaato, Inc. Recent Development
    11.6 Verizon Media
        11.6.1 Verizon Media Company Detail
        11.6.2 Verizon Media Business Overview
        11.6.3 Verizon Media In-Application Advertising Introduction
        11.6.4 Verizon Media Revenue in In-Application Advertising Business (2017-2022)
        11.6.5 Verizon Media Recent Development
    11.7 Zoomd Technologies Ltd.
        11.7.1 Zoomd Technologies Ltd. Company Detail
        11.7.2 Zoomd Technologies Ltd. Business Overview
        11.7.3 Zoomd Technologies Ltd. In-Application Advertising Introduction
        11.7.4 Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2017-2022)
        11.7.5 Zoomd Technologies Ltd. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global In-Application Advertising Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Interstitial Ads
    Table 3. Key Players of Mobile Video Ads
    Table 4. Key Players of Rewarded Video Ads
    Table 5. Key Players of Native Ads
    Table 6. Key Players of Others
    Table 7. Global In-Application Advertising Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global In-Application Advertising Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global In-Application Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 10. Global In-Application Advertising Market Share by Region (2017-2022)
    Table 11. Global In-Application Advertising Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 12. Global In-Application Advertising Market Share by Region (2023-2028)
    Table 13. In-Application Advertising Market Trends
    Table 14. In-Application Advertising Market Drivers
    Table 15. In-Application Advertising Market Challenges
    Table 16. In-Application Advertising Market Restraints
    Table 17. Global In-Application Advertising Revenue by Players (2017-2022) & (US$ Million)
    Table 18. Global In-Application Advertising Market Share by Players (2017-2022)
    Table 19. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2021)
    Table 20. Ranking of Global Top In-Application Advertising Companies by Revenue (US$ Million) in 2021
    Table 21. Global 5 Largest Players Market Share by In-Application Advertising Revenue (CR5 and HHI) & (2017-2022)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players In-Application Advertising Product Solution and Service
    Table 24. Date of Enter into In-Application Advertising Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global In-Application Advertising Market Size by Type (2017-2022) & (US$ Million)
    Table 27. Global In-Application Advertising Revenue Market Share by Type (2017-2022)
    Table 28. Global In-Application Advertising Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 29. Global In-Application Advertising Revenue Market Share by Type (2023-2028)
    Table 30. Global In-Application Advertising Market Size by Application (2017-2022) & (US$ Million)
    Table 31. Global In-Application Advertising Revenue Market Share by Application (2017-2022)
    Table 32. Global In-Application Advertising Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 33. Global In-Application Advertising Revenue Market Share by Application (2023-2028)
    Table 34. North America In-Application Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 35. North America In-Application Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Europe In-Application Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 37. Europe In-Application Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 38. Asia-Pacific In-Application Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 39. Asia-Pacific In-Application Advertising Market Size by Region (2023-2028) & (US$ Million)
    Table 40. Latin America In-Application Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Latin America In-Application Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Middle East & Africa In-Application Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 43. Middle East & Africa In-Application Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 44. Google AdMob (Google Inc.) Company Detail
    Table 45. Google AdMob (Google Inc.) Business Overview
    Table 46. Google AdMob (Google Inc.) In-Application Advertising Product
    Table 47. Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 48. Google AdMob (Google Inc.) Recent Development
    Table 49. Facebook Inc. Company Detail
    Table 50. Facebook Inc. Business Overview
    Table 51. Facebook Inc. In-Application Advertising Product
    Table 52. Facebook Inc. Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 53. Facebook Inc. Recent Development
    Table 54. Twitter Inc. Company Detail
    Table 55. Twitter Inc. Business Overview
    Table 56. Twitter Inc. In-Application Advertising Product
    Table 57. Twitter Inc. Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 58. Twitter Inc. Recent Development
    Table 59. InMobi Pte. Ltd. Company Detail
    Table 60. InMobi Pte. Ltd. Business Overview
    Table 61. InMobi Pte. Ltd. In-Application Advertising Product
    Table 62. InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 63. InMobi Pte. Ltd. Recent Development
    Table 64. Smaato, Inc. Company Detail
    Table 65. Smaato, Inc. Business Overview
    Table 66. Smaato, Inc. In-Application Advertising Product
    Table 67. Smaato, Inc. Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 68. Smaato, Inc. Recent Development
    Table 69. Verizon Media Company Detail
    Table 70. Verizon Media Business Overview
    Table 71. Verizon Media In-Application Advertising Product
    Table 72. Verizon Media Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 73. Verizon Media Recent Development
    Table 74. Zoomd Technologies Ltd. Company Detail
    Table 75. Zoomd Technologies Ltd. Business Overview
    Table 76. Zoomd Technologies Ltd. In-Application Advertising Product
    Table 77. Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2017-2022) & (US$ Million)
    Table 78. Zoomd Technologies Ltd. Recent Development
    Table 79. Research Programs/Design for This Report
    Table 80. Key Data Information from Secondary Sources
    Table 81. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global In-Application Advertising Market Share by Type: 2021 VS 2028
    Figure 2. Interstitial Ads Features
    Figure 3. Mobile Video Ads Features
    Figure 4. Rewarded Video Ads Features
    Figure 5. Native Ads Features
    Figure 6. Others Features
    Figure 7. Global In-Application Advertising Market Share by Application in 2021 & 2028
    Figure 8. Social Media Case Studies
    Figure 9. Gaming Case Studies
    Figure 10. E-Commerce Case Studies
    Figure 11. Video & Music Streaming Case Studies
    Figure 12. News Case Studies
    Figure 13. Finance And Education Case Studies
    Figure 14. Travel Case Studies
    Figure 15. Others Case Studies
    Figure 16. In-Application Advertising Report Years Considered
    Figure 17. Global In-Application Advertising Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 18. Global In-Application Advertising Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 19. Global In-Application Advertising Market Share by Region: 2021 VS 2028
    Figure 20. Global In-Application Advertising Market Share by Players in 2021
    Figure 21. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2021)
    Figure 22. The Top 10 and 5 Players Market Share by In-Application Advertising Revenue in 2021
    Figure 23. North America In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. North America In-Application Advertising Market Share by Country (2017-2028)
    Figure 25. United States In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Canada In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Europe In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Europe In-Application Advertising Market Share by Country (2017-2028)
    Figure 29. Germany In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. France In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. U.K. In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Italy In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Russia In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Nordic Countries In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Asia-Pacific In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Asia-Pacific In-Application Advertising Market Share by Region (2017-2028)
    Figure 37. China In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Japan In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. South Korea In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Southeast Asia In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. India In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Australia In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Latin America In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Latin America In-Application Advertising Market Share by Country (2017-2028)
    Figure 45. Mexico In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Brazil In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Middle East & Africa In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Middle East & Africa In-Application Advertising Market Share by Country (2017-2028)
    Figure 49. Turkey In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 50. Saudi Arabia In-Application Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 51. Google AdMob (Google Inc.) Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 52. Facebook Inc. Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 53. Twitter Inc. Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 54. InMobi Pte. Ltd. Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 55. Smaato, Inc. Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 56. Verizon Media Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 57. Zoomd Technologies Ltd. Revenue Growth Rate in In-Application Advertising Business (2017-2022)
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google AdMob (Google Inc.)
Facebook Inc.
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
Frequently Asked Questions
In-Application Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
In-Application Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
In-Application Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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